ABOUT

We have the best job in the world. Please follow me: while, for example (and meaning no disrespect), the dentist works with the probe, the syringe, and the drill thingy, our tools are music, cinema, photography, illustration, anthropology, sociology, business, social media, and memes. We also have memes as tools of the trade. Do you get that? I rest my case. Making brands strong, telling stories, connecting consumers, nurturing ideas and new talents, being brave and having fun along the way—that's what I signed up for more than two decades ago. I graduated in Advertising and specialised in Graphic Design at Berkshire College of Arts and Design in Reading, England. I began my career as an art director, a role one can never truly stop embodying. Currently, I am the Vice President Creative Director at BETC Havas, bringing my expertise to some of Brazil's leading advertising agencies. My past roles include CCO at Havas+ and Creative Director at Publicis. I have also served as Creative Director at Y&R and Art Director at major Brazilian agencies like DM9DDB, Lowe-Loducca, Borghierh-Lowe, Lew'Lara/TBWA, and DPZ. During these years of experience in the advertising industry, I have had the privilege of working with both national and international brands, including Heineken, AMBEV, Coca-Cola, HSBC, Itaú Bank, Johnson's, Procter, Vivo Telecom, TIM Telecom, Mitsubishi, Hyundai, Peugeot, Citröen, NOKIA, TAM Airlines, Azul Airlines, Timberland, Hershey's, and many others. I have also garnered numerous awards at national and international advertising festivals, including 26 Cannes Lions and additional prizes from the One Show, D&D, CLIO, Epica, LIA, Ojo de Ibero America and others. I have also had the honour of judging some of the world's most significant creativity festivals, such as THE ONE SHOW, DUBAI LYNX, EFFIE AWARDS, EL OJO DE IBEROAMÉRICA, LIA (LONDON INTERNATIONAL AWARDS), NY FESTIVALS, RED APPLE MOSKOW, WAVE FESTIVAL, and CCSP. Aside from my advertising career, I have fun with music, playing guitar and singing in a band called BLACK BUS, which can be found on Spotify. Check it out. You could be the one taking us from 16 to 17 monthly listeners. ; )